Asha Pabla is a veteran of the fashion and textile industries. Outside of work, Asha Pabla gives back to the community through her involvement with a range of different organizations, including Aid to Artisans. This organization works with artisans around the world to grow the market for their goods and help them earn a livable income.
Aid to Artisans has successfully teamed with 10 indigenous textile groups in Mexico to support more than 300 artisans from Chiapas and surrounding communities. This area is served by the CASE Project, which helps designers and craftspeople tell the story of Mexico through textiles and weaving.
CASE is also focused on addressing gender issues in Maya society that discourage the development of artisan skillsets and inhibit business growth. Late last year, the organization launched a gender training program that brought together wives and husbands in an effort to analyze how culture can constrain artistic and economic growth.
In Chiapas, many women are viewed as homemakers who should rely on their husbands for financial support. Weaving is seen as a pastime to be pursued only when household chores are completed. However, women allowed to take weaving seriously can earn a healthy income, but they need support from their husbands to travel outside the village to procure materials, attend workshops, and network.
Men who attended the workshop immediately became more willing to help with childcare so that women could pursue their work in the evening. Some men even offered to become involved by helping procure materials and assisting in the weaving process.